Quantitative Research vs. Qualitative Research

quantitative research

Before embarking on an entrepreneurial venture, launching a new service or piloting a new product, it is essential to perform some market research to ensure you are promoting your product effectively. Collecting market research data and information can be broken down into two methods – quantitative and qualitative research.

Each method involves a different process and execution, and both give the researchers differing information. It has been found that to gain an accurate description of the business environment, the consumers and the market, you need to conduct a combination of both quantitative and qualitative research.

Quantitative Market Research

Quantitative market research involves collecting data that is numerical or statistical. These values give a statistical analysis of the trends in the data, allowing for the researcher to compare and examine these movements.

Quantitative research usually involves a standardized set of questions that reach out to a large number of respondents. It is very structured in nature and can be achieved using various methods. RIM Marktforschung lists the following most common quantitative research methods:

  • Mail
  • Face-to-face
  • Telephone
  • Email
  • Online surveys

Quantitative data collection should be used prior to carrying out any new product launches, businesses or services. It helps to offer factual figures and data around specific interest groups and target markets, as well as also help secure investors. It can also aid managers or product developers to create forecasts, trends and revenues. These are all essential and key aspects to a successful product life.

Qualitative Market Research

Qualitative market research is different from quantitative in that it provides more of a behavioural data for consumer trends. It looks at consumer actions, opinions, wants and needs. It also assists the marketer in understanding why a consumer has acted a certain way and has purchased in the past. This type of market research usually does not follow a predetermined set of questions like quantitative research does; rather it explores a topic and follows more of a discussion pattern.

During the research, the topic discussion guide will evolve and reveal a significant amount of information. Once the discussion data is collected, it is analyzed by researchers for trends and topics. Some of the most common types of qualitative data collection include:

  • Focus groups containing (6 – 8 participants)
  • Mini group discussion (4 – 5 participants)
  • Triad (3 respondents)
  • Paired (2 respondents)
  • ‘One on one’ depth interview (1 respondent)

Qualitative market research is an essential part of the market research process as it can highlight and reveal very critical information about consumer behaviour. It looks at opinions of consumers and allows managers to alter and adapt their product or service idea and ensure customer satisfaction.

When to use which method

When deciding which method of market research to conduct first, one should look at some variables:
Has the project concept previously been studied? If no, qualitative research should be conducted first to enable the researcher to understand the consumer’s initial, unbiased reaction to the concept without influence. It can also reveal past experiences with similar products or services. This also allows the business developer to look at modifications and areas of improvement before launching the idea.

You should conduct quantitative research first in the case of when a project concept has been previously researched. That way you should have some initial information about the project and allow you to gain information to assess the feasibility of the project. In this case, quantitative market research also highlights areas of further investigation before you move onto the qualitative research.

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Scheduling software

Scheduling software is a software which can be used to manage the workload for employees, manage scheduling appointments for clients, training courses, bookings for rooms or tools as well as any other resource activity of interest. Scheduling software has ease the current management system of many business enterprises and institutions thus encouraging efficiency in resource utilization, maximizing utilization with the aim of reducing and minimizing wastage of time as well as reducing the overall costs. It is an important software to have synched with your hr software. Our pick for providers that seamlessly integrate scheduling software is

Scheduling software are categorized in terms of area of application and they ranges from employee scheduling software, resource scheduling software to training scheduling software. Scheduling and hr software can fall into two categories, namely: web-based systems and desktop applications which are always distributed by a third party service provider, and those that installed programs with licenses on computer hardware respectively.


Employee scheduling software with hr software

Employee scheduling software are essential in planning the workload of all the employees, trainings, appointments, sickness, including holidays and vacations. Scheduling software used by professionals or business entrepreneurs in managing the appointments and bookings are known as booking online software or appointment booking software. The benefits of this particular software is that:

• They are easy to use, and options like drug and drop scheduling is possible
• Multi-user application- it is also functional with multiple users
• Avoids double booking and conflict resolution is paramount
• Matching of employees to job opportunities with automatic skills and qualification is possible
• Provides a database for employee, customer, and document database (CRM)
• Creating reports and sharing employee schedules in very easy via email

Some of the type of employees scheduling are; office rotation planning, training records and schedules, appointment, job and task management, employee workload planner including attendance and sickness records.

Resource Scheduling Software

This type of scheduling software is used in managing and planning of the workload or activity for entire resources as well as ensuring that there is an improvement towards resource efficiency with reduction in costs. Some of the resource scheduling tasks are as follows, record visits and actions, account status and activity, full audit tracking and history, save resource and consumer details and plan resource jobs and any task among others. Benefits of resource scheduling software is almost the same as that of employee scheduling software, but with additional benefits such as; easy ability to track the costs and expenses per resource, it can be integrated with mobile devices, can allow comparison and checking of resources skills against requirements.

Training Records and scheduling

This scheduling software enables you to schedule clients, rooms, tutors, delegates among others. It helps in simplifying a course plan, maximizing on facilities and reducing or eliminating errors which can arise during planning. With this scheduling software, you can do planning for your courses, or even create training plans for any type of training having both reports and analysis. Some benefits for planning training is much felt when the double booking is eliminated with full conflict resolution, the tutor, delegates or courses are matched well with qualifications, when the software can link relevant course materials and documents automatically and the records of attendees invitation responses are well captured. In addition, this type of scheduling software makes it possible for multi-users to read and write all together.

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